In the digital age, various methods of sharing information amongst individuals have taken different and many avenues. One of the major avenues that have been used is the sharing of information via the internet. More of this, there are various news channels that have been established and that mainly share the information via this internet. In this era of using the internet, podcasting has found its way to the people. Podcasting simply refers to a kind of an audio program that is usually in made ion a digital manner and that provides the information to the people in the manner that they are supposed to listen to them after they have subscribed to that particular program. The use of podcasts in sharing information has been adapted by individuals who start their own podcasting programs and also companies who use podcasts in sharing the information that concerns their products and services.
With the above being said, it is also wise to note that the use of podcasting has a lot of merits when it comes to the delivery of information to its audience. One of the merits of podcasting is cost-effective. This is because this method of using podcasts uses digital means. Thus, the costs that may be incurred when printing the information and also during the paperwork is reduced. The podcasts only need good network connectivity so that the information can be uploaded ion the internet. This makes them use no costs and therefore they are affordable.
Podcasting is also convenient. The information shared through podcasts basically is direct to the subscribed listeners. This ensures that the information is only shared with the listeners who have subscribed, thus making the information to be personal. Podcasting is convenient in that after the listener has subscribed to the program, the information will be sent to the listener in a very fast and easy way and the information will automatically be downloaded. Therefore, with the use of podcasts, the subscribed listeners are guaranteed to have the information as it occurs.
Another merit of using podcasts is that it is very easy. Podcasting just requires uploading the information to the program’s website where it is possible for the subscribed listeners to access the information. It is much easier compared to the other news programs that need to undergo various processes so that the information can be accessed. Also, the information can be uploaded with only the use of a mobile phone.
Lastly, the use of podcasts is very efficient. This is because an individual can choose the best time for him or her to listen to the podcast, probably when he or she is free. Also, the individual can choose to listen to podcasts when doing other duties. The podcasts can also be listened to in computers and also through mobile phones. Therefore, a listener can choose to use the gadgets that are most convenient to him or her, and therefore making the podcasts to be efficient. The podcasts are also portable in that a listener can choose to transfer the audio from the computer to any other gadget like a mobile phone or a personal media player and vice versa.